Dr. Zenone's research looks at predatory cancer clinics which offer alternative or last-effort treatments to exploit families with a terminal diagnosis. His study of misinformation hopes to provide better outcomes for families and lead them away from harmful ecosystems.
Research topic
Research Description
My proposed research project examines how predatory alternative cancer clinics leverage harmful online ecosystems to exploit cancer patients with incurable prognoses. When cancer patients and their families receive the devastating news of a terminal cancer diagnosis, they reasonably exhaust all possible treatment options in search of extending life or a cure. However, the options they identify may not be evidence-based medical options but exploitative purveyors of false hope. Predatory alternative cancer clinics rely upon online tech platforms to attract patients and shape their online reputations. Therefore, the extent and drivers facilitating incurable illness exploitation online are understudied and require urgent public health attention.
Why did you decide to pursue a postdoctoral fellowship at UBC? Did you consider other opportunities?
UBC was the perfect venue for a postdoctoral fellowship in health misinformation. The SPPGA Centre for the Study of Democratic Institutions (CSDI) is a world leader in platform and media research. The CSDI has completed important, exciting, and innovative research which I'm excited to contribute to during my fellowship.
What advice do you have for new postdoctoral fellows?
Not applicable (joining in Sep 2024).
What do you like to do for fun?
I am an avid hiker, Canucks fan, and love to travel.
What is the most enjoyable aspect of your postdoctoral fellowship?
Not applicable (joining in Sep 2024).
What does receiving this award mean for your career?
This award is an invaluable resource to study the important issue of cancer misinformation for two interrupted years. The research produced during my fellowship will lay the foundations for my future research program.